Campaign Communications Specialist

CASA & CASA IN ACTION SYNOPSIS: CASA’s mission is to create a more just society by building power and improving the quality of life in working class and immigrant communities.
Our vision is a future where we stand in our own power, our families live free from discrimination and fear, and our diverse communities thrive as we work with our partners to achieve full human rights for all.
CASA has a sister organization, CASA in Action, a separate, but related, nonprofit organization that is exempt from federal income tax under section 501(c)(4) of the Internal Revenue Code.
Although CASA and CASA in Action share a common goal of supporting immigrants and low-income people in Maryland, Pennsylvania, Georgia, Virginia, and nationally, they are separate organizations with their own board of directors.
A set of employees at the two organizations, including the person filling this position, shares their time between the two organizations.
This has no effect on salary or benefits.
DEPARTMENT SYNOPSIS: The Politics and Communications Department provides strategic campaign, lobbying, electoral, and communications support to all departments at CASA and CASA in Action.
POSITION SUMMARY: The Campaign Communications specialist is in charge of managing campaign communications, implement public engagement strategies, social media outreach, website content and digital ad design under the supervision and in direct coordination with the communications manager and communications director.
Functions include media relations, data gathering and analyzing, and developing and implementing communication strategies for CASA’s advocacy and public relations campaigns.
The creation of campaign strategies will be designed and implemented with the help of the Communications Manager and Politics Director.
Duties also include work for our C4 arm, CASA in Action, including candidate campaigns, on-line volunteer recruitment and organization, literature creation, digital ad design, and website content.
ESSENTIAL RESPONSIBILITIES: Design and carry out political, lobbying, and other message-based campaigns that include message creation.
Develops public relations campaign strategies, timelines, and tactics to support campaign goals and objectives.
Investigate and implement public engagement strategies to assist members and supporters in taking action to shift public policy.
Coordinates event logistics and interviews (i.
e.
videography, still photography, advisories, stage-setting collateral, etc.
) Monitors media coverage of various campaigns makes recommendations for increased and improved media coverage.
Develops and implements pro-active earned media outreach, as well as the targeting and placement of paid advertisements to support various campaigns and political action.
Assist project teams with day-to-day execution of communications campaign work, including but not limited to conducting communications-related research, writing and editing documents, updating status reports and coordinating logistics and deliverables between account, creative, digital, media, and/or production departments.
Draft press releases, conducting campaign communications-related research, media monitoring, community outreach, and research across multiple clients.
Coordinates all planning and production, design and printing necessary for Campaign promotional materials, such as videos, power-point presentations, Case for Support magazine, brochures, etc.
Serves as a back-up media spokesperson as needed for media requests.
Distributes internal and external promotional materials.
Write email alerts, help develop campaign and outreach materials and create Web graphics and content aimed at promoting CASA campaigns.
Investigate and implement public engagement strategies to assist members and supporters in taking action to shift public policy.
Writing external communication through social media or other platforms.
Drafting in English and Spanish, advisories and releases, pitch calls, logistics, recruitment and preparation of spokespeople including talking points and op-eds.
Update website and social media sites with information regarding campaigns and take action opportunities Identify and develop reporter contacts, writers, influencers, bloggers in English and Spanish in Maryland and nationally.
EDUCATION/CERTIFICATION/LICENSURE: Bachelor’s Degree in Communications, Media, Journalism or related field Valid US Driver’s License and a reliable vehicle KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED: Minimum of two years’ experience in communications or in political and grassroots organizing that includes a communications component, preferably in the Hispanic/Latino(a) community Excellent English/Spanish Bilingual speaking and research skills Strong copy-editing skills a must Strong abilities in Word Press, Word Suite programs, graphic design software/platforms, social network aggregators and other social media tools.
Proven capacity to investigate and learn new communications technologies Knowledgeable in AdWords campaign, Google analytic, Google Optimize A/B testing, and other programs Social Media (Paid and organic) Managing and finding new online partnerships Gathering actionable data Finding and implementing ROI opportunity in current verticals Email marketing (Any major platforms) Ability to work independently and in teams.
Highly organized and able to manage multiple ongoing projects.
Must be able to work flexible hours including evenings and weekends Bilingual English/Spanish, required WORK ENVIRONMENT: While performing the duties of this Job, the employee is occasionally exposed to wet and/or humid conditions and outside weather conditions.
The noise level in the work environment is usually moderate.
ADA: The employer will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990.
OSHA: This position is not to handle any human body fluids, biological agents, laboratory chemicals, or be exposed to hazardous materials such as noise, asbestos, or carcinogens.
This is a union position, represented in collective bargaining by a Collective Bargaining Agreement with the Communication Workers of America, Local WBNG 32035 - Communication Workers of America (CWA).
If you are offered and accept this position, you will be invited to become a member of the union.
All bargaining unit positions require membership or agency fee payer status.
CASA and CASA in Action do not discriminate on the basis of race, color, creed, religion, gender identity, sexual orientation, gender identity, age, mental or physical disability, ancestry, marital status and national origin.
This job description will be reviewed periodically as duties and responsibilities change with business necessity.
Essential and marginal job functions are subject to modification.
Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.
CASA has implemented a mandatory vaccination policy effective 01 February 2022, requiring COVID‑19 Booster vaccination(s) for all employees and prospective employees, AmeriCorps members, and paid or non-paid internships.
In accordance with CASA's duty to provide and maintain a workplace that is free of known hazards, we are adopting this policy to safeguard the health of our employees, AmeriCorps members and interns, and their families, CASA members and visitors, and the community at large from infectious diseases that may be reduced by vaccinations.
In making this decision, the executive leadership team reviewed recommendations from the Centers for Disease Control and Prevention, the Advisory Committee on Immunization Practices, CASA’s Legal Counsel and local health officials.
All prospective employees will be required to provide proof of COVID 19 vaccination or appropriate medical / religious accommodation documentation prior to the first day of employment with CASA.
AmeriCorps member candidates will be required to provide proof of COVID 19 vaccination or appropriate medical / religious accommodation documentation at the time of presenting proof of citizenship and SSN eligibility.